The Challenge
A growing retail brand needed to move from a basic WooCommerce setup to a scalable multi-vendor marketplace capable of handling B2B bulk orders and B2C retail simultaneously. The existing site crashed under 500 concurrent users, had no seller management, and the search was too slow to find products.
Our Solution
CodTeg built a modern multi-vendor marketplace on React + Node.js with microservices architecture. The platform handles B2C retail and B2B wholesale pricing models from a single codebase, with separate seller dashboards, automated commission calculations and ML-powered product recommendations.
Key Features Delivered
Multi-Vendor Seller Dashboard
Individual seller storefronts with inventory management, order processing, earnings analytics, dispute resolution and promotional campaigns.
AI Product Recommendations
ML model trained on user behavior, purchase history and browse patterns to serve personalized recommendations in real-time — increasing AOV by 35%.
10+ Payment Gateways
Razorpay, Stripe, PayPal, UPI, Net Banking, EMI, Cash on Delivery, BNPL (Simpl, LazyPay) and corporate credit — all in one seamless checkout.
Advanced Search & Filters
Elasticsearch-powered full-text search with faceted filtering, typo tolerance, voice search and instant suggestions — finding products in under 200ms.
B2B Wholesale Module
Tiered pricing for bulk buyers, GST invoice generation, credit limit management, RFQ system and dedicated account manager portal.
Logistics & Tracking
Real-time shipment tracking via Shiprocket, Delhivery and BlueDart APIs with automated NDR handling and returns management.
Measurable Results
₹5Cr+
Monthly Gross Merchandise Value
10k+
Daily orders processed
2.3s
Average page load time
35%
AOV increase via AI recommendations
500+
Active sellers onboarded
99.8%
Checkout success rate
"CodTeg turned our struggling WooCommerce store into a powerhouse marketplace. We went from ₹30L to ₹5Cr+ monthly GMV in under a year."
— Priya Sharma, Co-Founder & CEO
Technology Stack
React 18
Node.js
MongoDB
Redis
Stripe
Razorpay
AWS S3
Elasticsearch
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